Whorhey media: Jorge Ruiz

From the first click with a Honda Civic at 19 to capturing wide-bodied BMW E92s, delve into the world of "Whorhey" and learn valuable tips for budding photographers.

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Jorge Ruiz

Brand Name: Whorhey media

Instagram: @Whorhey._

How did you get into photography?

My mother bought a camera when I was around 14, and it always caught my attention. I slowly played with it, even though she would get upset with me. She eventually allowed me to use it to actually take pictures. As time went on, I slowly kept taking more and more pictures. After high school, I started shooting football games and eventually got into the car scene when I bought a Honda Civic at 19. Once into cars, I mixed both my passions, and here I am today.

What is the meaning behind your brand name and logo?

As a teenager in high school, I was always called "Whorhey," and the name just stuck around.

What was your first paid photoshoot?

A BMW E92 with a wide body.

How did you build your brand?

I started going out to car meets and taking pictures of every car I saw. I would talk to as many people as I could, getting their Instagrams, offering free shoots, and just going out every time there was a chance.

What is it like being a photographer in the car scene?

Very fun; it mixes the best of my passions and makes every shoot feel like fun. I get to see crazy cars every time that reflect every owner's personalities and is always an amazing experience.

What are your tips/tricks for photographers starting out?

Talk to as many people as you can, whether it’s other photographers or car owners you can practice with. Photographers can always offer great tips, and owners will never say no to a free shoot.

The one moment you remember that made you want to pursue car photography?

Owning a car and taking pictures of it anywhere I went, I realized I enjoyed taking pictures and that I loved cars. I then picked up my camera and decided to make something of it.

What gives you a greater sense of achievement, the end product, or the experience?

It’s a mixture of both. I can’t have the feeling of satisfaction that the end product gives without the fun experience of shooting and editing.

How/What did you do to start selling your images?

I started giving free shoots, and growing my portfolio. Once I had enough to show my work, I felt comfortable offering my work for a set price.

Is there a car you haven't shot yet that you would love to try and capture?

A Nissan 370z, but I’m hoping to do so in the near future.

What are your goals, what do you hope to achieve for the future?

Being on a magazine so my mom can hang the picture on the fridge.

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