Unveiling Elegance and Power: 1967 Buick Riviera 'Deathwish'

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Cody Brown

1967 Buick Riviera “Deathwish”

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Photographer/Author: Donnie Roc

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“Don't ever let someone tell you that you can't do something.” ~ Cody Brown

Unveiling Elegance and Power: 1967 Buick Riviera 'Deathwish'

I am originally from Vacaville, California. But  I have been living in Sacramento, California for around 9 years. I'm 32 years old and I do tattoos and graphic design for a living. I've been into cars ever since I was a little kid; my Dad and Grandparents have been building old hot rods and lowrider-style cars since I was born; so I've always loved being around cars and going to shows. I like building cars you don't see. I’ve built: a 1925 Chopper Model T truck, a 1962 Buick Skylark gasser, a 1948 Ford Anglia, a 1939 Chevy truck etc.

This Car Can Be Found In Our Stance Auto Magazine USA Classics Cars 2024.Printed Magazine

Why I chose this car and customised it

So the Riviera was a no-brainer to add to this list. It's been a mix between 70’s lowrider and 60’s custom cars that I get inspiration from when building cars this style. Many of the builds from Genocide Car Club in Los Angeles and the local car club Relentless Sacramento I see a lot of the style I want to incorporate.

I've been building cars for a long time now. I started off with a Scion xB, and built it completely; it was in multiple magazines around the world, it was in USDM Freax from Japan, Unique Car Mag from Europe, and my Lexus build was on Speed Hunters. 

After all that I've bought and built maybe 40+ cars, to name some, Lexus LS400, Lexus sc400, Mercedes Benz s550, Scion xB, Lexus LS430, Cadillac Fleetwood, 1930 Ford Roadster, 1962 Buick Skylark, etc… I’ve been building cars for around 15+ years; hot rods and old schools around 8 of those years. My main attraction to cars is old schools and hot rods. That's probably my favourite thing to build. Stuff you don't see often.

What it's like to own this car

I love hopping out of the car and just staring and it makes me happy and thankful that I own something so beautiful. It's a great feeling. Cruising around and seeing people's reactions are just as great. People love coming up and asking questions about what it is and love to take pictures of it to show their friends or family.

What makes my car Unique

Most people see the car and just think it's another old school, but what makes this car unique is it's something you really don't see, you'll see a ton of Impalas everywhere. I can guarantee you'll never see another one while you're cruising around. This year Riviera was only made for two years 1966-1967 so it’s hard to come by or find, not many out there and not many that are customized. You really have to get creative because I can’t just open a catalogue and just order parts. But that’s what makes it fun to build for me.

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Modifications -

Engine - 

• 430 big block Wildcat motor
• Mild cam
• Some pinstriping on the air cleaner
• Chrome high output alternator
• Train horns

Interior -

• Old school 8in lowrider doughnut steering wheel
• Mooneyes gauges
• Air ride gauges and manual switches

Exterior - 

• Exterior has a fresh black paint job polished out to have a mirror shine
• Vinyl top, simple and clean(for now)
• Car has factory hide-away headlights and all power windows
• Power steering
• Factory A/C
• Power antenna with light

Wheels/Brakes -  

• Keystone Klassic Cragars 15x7 with 215/70/15 skinny white walls and three bar knockoffs
• Coffin valve stem caps
• Full disc conversion in the front with upgraded master
• Drum brakes fully rebuilt in the rear and painted drum

Suspension - 

• Suspension is all custom fab air ride
• Two 5 gallon chrome tanks 
• Two 480 Viair compressors
• 3/8 lines
• Manual switches
• Chrome aftermarket shocks

The Work

I did a lot of the work myself but I do have buddies of mine who helped me out here and there. Special thanks to my buddy @jasonrobertsss for helping with all my fab and welding work, he is also a great mechanic and helps with the engine work and maintenance. Shout out to my buddy Louie. He does most of all my upholstery work and interior work that I can't do. 

Advice/Tips

Something most builders need to do is honestly just take your time and do it right, these old cars take time to build and find parts for so you'll need to be consistent and patient. I tell everyone to build what you enjoy no matter what it is and what people will think! And have fun doing it!!!

Future Plans

My next plans are: put my true spoke wire wheels on the car, the full body will be 70s style with pinstripe flames and patterns in whites and greys, all the seats are going to be redone in white leather, white fur on the back deck lid and dash, Bellflower exhaust tips. I will be doing a full centre console build with speakers and relocating the gauges. The trunk will have a white fur floor with a plexiglass cover for the air ride. Finally, chrome a ton of parts on the engine.

Shout Outs

I get a lot of inspiration from multiple car clubs: Genocide cc, Relentless cc, Rumblers cc LAYMLOW cc. What I've learned from car clubs is a lot of loyalty and love. It's like a family where everyone helps each other and has a good time, just enjoying cars and life together. 

I love the old-school and lowrider scene. They are loyal people that will help with whatever you need. They don't have to be your club or friends. When it comes to Lowriding it's like a big family everyone comes together and just enjoys cars has fun and helps one another. 

Dream Car

My dream car? This is a hard one. I love all kinds of cars but I'd say a 1959 Impala hardtop or a 1932 Ford 5 window salt flat style hot rod. In the end, don’t ever let someone tell you that you can't do something. Put your mind to it and try, you'll be surprised at what you accomplish. Go out there and build your dreams and don't give up. Keep working hard you got this!

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