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Using Classic Cars to Showcase Brand Identity and Products

Discover how classic car builds like the Datsun 240Z are being used as brand showcases—combining style, craftsmanship, and marketing in one powerful package.

Paul Doherty

TL;DR – How Cars Can Represent Your Brand

Building a car that reflects your brand is an impactful, mobile marketing tool.
The 1970 Datsun 240Z Series 1 by Renegade Products is a standout example.
Combining craftsmanship with purpose helps your brand connect emotionally with your audience.

Why Classic Cars Make Powerful Brand Statements

In an era of endless digital ads and fleeting impressions, physical storytelling matters more than ever. And nothing tells a story quite like a well-built classic car. Whether parked at a show, featured on Instagram, or caught rumbling down the street, a car says something.

When built intentionally, that something can speak for your brand, values, and capabilities.

Just ask Rami Aryan. As the founder of Renegade Products USA, a brand focused on metal polishing and industrial finishing, Rami didn’t want just another flashy ad campaign. He wanted something tangible. Memorable. Visceral.

So, he built a car—a 1970 Datsun 240Z Series 1 with L28 & Mikuni Build that’s as much brand ambassador as it is passion project.

Using Classic Cars to Showcase Brand Identity and Products

The 240Z as a Working Art Piece

This wasn’t just a build to satisfy personal taste. It was strategic.

House of Kolor Kameleon FX Paint: not only eye-catching, but the perfect surface to showcase Renegade’s polishing products.
Ztrix Widebody Kit: adding form and function, elevating the car’s visual presence.
Full custom finish: from the L28 engine bay to the interior—every inch polished, detailed, and branded.

Rami’s Datsun isn’t just admired—it starts conversations. At every event, every post, every roll-in, people ask about the paint, the polish, the purpose. That opens the door to real brand engagement.

Want to see more detail? Read the Custom 1970 Datsun 240Z Series 1 L28 Mikuni Build Guide for a breakdown.

Brand Building with Soul

There’s a reason classic cars connect. It’s nostalgia, style, and storytelling rolled into one. Unlike a billboard or sponsored post, a car makes people feel something. It’s tactile. It’s alive.

If your brand is rooted in craft, heritage, or high-end performance, a classic car could be your best ambassador. Just look at:

Best Engine Upgrades for a Datsun 240Z – where engineering and passion combine
Widebody 1970 Datsun 240Z Build: G-Nose Ztrix Styling – a styling masterclass

Each of these articles ties into a larger story: how legacy and modernity can serve a bigger purpose.

Using Classic Cars to Showcase Brand Identity and Products

More Than a Marketing Tool

Using a classic car to market your brand isn’t just about standing out—it’s about belonging to a community. In the case of JDM culture, it’s about honoring a heritage that values modification, detail, and self-expression.

And when you do it authentically, the results are powerful. Rami’s Datsun doesn’t just polish metal—it builds relationships. And it reminds us why we fell in love with cars in the first place.

Want more cultural context? Dive into our piece on What is JDM Car Culture or explore How to Explain JDM.

Author Bio
Paul Doherty is the founder and editor of Stance Auto Magazine, passionate about connecting drivers with their perfect cars. From car reviews to deep dives into automotive news, Paul leads a team dedicated to bringing the culture of stance and community builds to a global audience.

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Call to Action

Do you have a build story like this one? Got a build on a budget? We want to see it. Submit your story to Stance Auto Magazine, and you could be the next featured owner showing the world how to do it right—without breaking the bank.

And hey, don’t forget to tag us on socials. Use #stanceautomag on Instagram, Pinterest and Facebook so we can see (and maybe feature) your ride.

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Paul Doherty Author, Editor, C.E.O, Born in Manchester and one of six brothers, Paul Doherty grew up in a family where a love for cars was second nature, following in his mechanic father's footsteps. With a lifelong passion for car modifications, he spent years selling cars and vans while balancing a career as a retail manager and later owning a chain of furniture shops. As a single dad to three, Paul’s dedication led him to create Stance Auto Magazine to celebrate grassroots car builders. The magazine, one of the last printed for modified cars, is devoted to showcasing everyday builders who create their projects from scratch, often in humble home garages. Driven by passion more than profit, Paul’s work allows car enthusiasts to see their dreams featured in a magazine that puts people, not money, first.