“Harley” the 2018 Dodge Charger Scat Pack – Inside Rochelle Richmond’s Built-For-Life Show Car

Rochelle Richmond (fka Hunter) – 2018 Dodge Charger Scat Pack “Harley” Instagram: @392.Harley | TikTok: 392.Harley | YouTube: 392.Harley

Photographer/Author: Donnie Rochin | IG: @r0cean11_stanceauto | FB: r0cean11 Photography | www.r0cean11.com

Who Is Rochelle Richmond — Builder, Mother, Mentor

Rochelle grew up in Washington State, wrench in hand, learning wood-shop and welding skills long before muscle cars became part of the picture. Summers spent in custom car and engine shops, plus a hands-on grandfather who stoked her early love for engines, laid the foundation.

That early exposure later led her to California, where she launched an automotive repair shop — eventually evolving into a heavy-duty repair company by 2015.

Today, she balances roles: business owner, community leader, photographer, mother of three — and builder. She doesn’t just fix cars. She creates them. Together with her kids, she helped craft a 12-second 1968 Plymouth Valiant from scratch. And her daily driver? A 2018 Dodge Charger Scat Pack she calls “Harley.”

Why “Harley” — The 2018 Charger Scat Pack as Daily, Canvas & Statement

When Rochelle needed a “mom car,” her criteria were simple: If it weren’t Mopar, it wasn’t happening; it had to have four doors for the kids; and it had to be fast.

The Charger Scat Pack checked all the boxes. But when life was dark, Harley became more than just a ride: it became a lifeline. A blank canvas. A declaration — functional, fierce, unapologetically herself.

As Rochelle puts it:

“Harley isn’t a theme car — it’s the car Harley Quinn would take out on a Saturday night.”

She didn’t want cookie-cutter. She refused flat color and stock behavior. Instead, she built a car that fits her life, not the scene’s checklist.

Build Overview – What Makes “Harley” Unique

Every inch of Harley carries Rochelle’s fingerprint. The goal wasn’t to copy — it was to set a tone. Expect details like vertical front and rear doors, carbon and Damascus accents, a custom three-tone interior she designed, and a lighting system that flips from subtle to show-ready on command.

It’s a four-door muscle sedan turned VIP-style show car — but still ready to haul kids, groceries, and run errands. That balance of intent and versatility is Harley’s core.

Build Specifications – 2018 Charger Scat Pack “Harley”

Suspension & Air Ride Setup

• Air Lift Performance 3P management system with universal airbags and dual VIAIR 444C Gen compressors. driftworks.com
• Custom-wrapped 3.5-gal Air Lift tank
• BMR front and rear strut bars for chassis rigidity

Air suspension isn’t just for show — it lets “Harley” ride smooth for daily driving, then drop to a VIP stance when she wants to show off. That blend of function + flash is exactly what Rochelle aimed for.

Wheels & Tires

• Ferrada CM1 custom-painted wheels
• Front: 20×10 +13, 275/40R20 Continental ExtremeContact DWS06+
• Rear: 20×11.5 +28, 315/35R20 Continental ExtremeContact DWS06+

These staggered sizes, paired with sticky Continentals and wide rear setup, give “Harley” a planted stance — perfect for aggressive street presence or confident everyday driving.

Performance & Braking Upgrades

• Carven X-pipe exhaust for a deeper, more aggressive tone
• Billet Technology catch-can to protect the 392 HEMI from blow-by — a smart move if you run the motor hard
• K&N Blackhawk Gold intake for improved air flow and throttle response
• JS Alternators (custom-painted)
• FUKIN TUNED controller for engine management tuning
• Power Stop drilled/slotted rotors + Z26 Street Warrior pads for solid stopping power
• RAVELCO anti-theft system

This setup doesn’t just look good — it’s built to perform, whether freeway cruising or spirited driving.

Exterior Mods & Styling

• Vertical Doors Inc. doors (front & rear)
• Carbon Fiber Redeye hood, CMST carbon front splitter, carbon diffuser & SRT carbon side skirts
• V3R wicker bill rear spoiler + Spoiler King roof spoiler
• Alpharex LUXX headlamps + MKII Nova taillamps for modern, aggressive light signature
• STEK Damascus racing stripe package (House of Detail) — adds unique, textured visual complexity
• Smoked LED side markers (Diode Dynamics)
• Full body PPF + ceramic coating and ceramic tint for protection and clean finish

Lighting & Ambient Setup

• Full Lighting Trendz system — underbody, engine bay, grille, vents, trunk, interior glow. Includes four Flow Series controllers + BlueGhozt for custom light modes.
• Custom starlight headliner + headlamps with four demon eyes — giving “Harley” show-level presence even when parked.

Interior Details

• Custom three-tone KATZKIN interior installed by Modesto Auto Restyling — a major upgrade over stock materials
• Custom floor mats, carbon trim, and American Brothers trim pieces
• OEM Hellcat flat-bottom steering wheel — blending performance feel with stock ergonomics
• GCR custom headrest props
• Two-tone suede door coverings
• Cipher Racing harness bar + 3" Explore SFI harnesses (safety and style)
• ProClip air-management holder + custom pedal set
• Custom fiberglass trunk enclosure
• Full audio overhaul: 2 × JL Audio 12" W3V3 subs, JL Audio RD400/4 & RD1001/1 amplifiers, full Kicker component speaker set

Engine Bay & Finish Work

• Billet Technology full dress-up kit (custom-painted)
• Family Customs painted/hydro-dipped engine bay cover set
• Custom-painted valve covers

The finish details inside the engine bay mirror the care given to exterior and interior — no surface left untouched.

Who Helped Make “Harley” a Reality

Rochelle didn’t build “Harley” in isolation. She worked hands-on, shoulder-to-shoulder with a network of trusted specialists and collaborators:

• Everything Air (@everything_air_) — custom panels, trunk integration, audio work
• Modesto Auto Restyling (@modestoautorestyling) — three-tone KATZKIN installation
• House of Detail (@house.of.detail) — custom STEK Damascus stripe package and show-level detailing
• Lighting Trendz (@lightingtrendz) — full custom lighting harness and control
• Alpharex (@alpharex.usa) — taillamp assembly and lighting upgrades
• Billet Technology (@billet_technology) — engine bay dress-up kit
• Black Line Car Care (@blacklinecarcare) — SEMA-level detailing support
• Mopar Heaven (@moparheaven) — event support

As Rochelle puts it:

“If you don’t understand why custom costs what it costs — come spend a day with us. It’s hours, details, and problem-solving.”

This build isn’t a solo act — it’s a collective expression of craftsmanship, vision, and trust.

Advice from Rochelle — Build for Yourself, Not Trends

Her message to other builders is simple:

• Learn your car’s drive modes so you get the best performance and everyday usability.
• Protect the engine — use a quality catch-can if you run performance breathing or tuning.
• Tighten the chassis with strut bars to reduce body roll and sharpen response.
• Build with intention. Don’t build just to build.

In her own words: build what represents you.

Culture, Community & Leadership — More Than Just Builds

Rochelle serves as President of the Elit3 Cliqu3 – Bay Area Chapter, a car club that places people first and cars second. The club spans all makes and models — because it’s about community, not exclusivity.

She is also a board member of Modified Chicks, an initiative empowering women to pick up tools, take space in the scene, and build boldly.

To Rochelle, the scene isn’t just about horsepower or looks — it’s about mentorship, inclusion, and legacy.

The SEMA Journey of “Harley” — From Concept to Spotlight

Rochelle first pitched a custom three-tone “Exotic Gator Skin” KATZKIN interior. Within a month, she was offered Featured Vehicle status. What began as a personal build turned into a professional debut.

She stripped Harley from active show duty at season’s end, cancelled commitments, and worked long days and nights to finish the build in time. The turnaround from interior install to SEMA approval? About one month.

To meet the deadline, she added:

• Custom audio & trunk build
• Damascus stripe package (STEK)
• Upgraded engine-bay pieces (Billet Technology)
• New Alpharex taillamp assembly

That hustle, sacrifice, and dedication turned “Harley” into a show-ready build — and an example for builders everywhere.

Where “Harley” Is Now — And What’s Next

“Harley” isn’t getting torn down or shelved. Rochelle is content with where she is.

Now, her focus shifts to “Ivy,” the family’s 1968 Plymouth Valiant, with dreams of seeing that classic under SEMA lights next.

Meanwhile, she continues as a Dodge Badassador — mentoring young builders, empowering women, and proving that you don’t have to pick between motherhood, business, and building cars.

Her dream car? A 1969 Dodge Charger.
Her mantra? “Aspire to Inspire.” And to “Inspire Creativity.”

Final Thoughts — More Than a Build, It’s a Statement

Rochelle Richmond’s “Harley” is more than a custom Charger. It’s proof that skill, vision, heart, and purpose can turn a daily driver into a rolling masterclass.

It’s a mother’s ride. A builder’s canvas. A community beacon. Built to be driven. Built to be different. Built to inspire.

Call to Action

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